PURSUING PURPOSE

Happy New Year, Reader! I'd like to officially introduce you to my new newsletter, Pursing Purpose. Some weekly insight to fuel your inner fire to build an aligned, purpose-driven business. What inspired me to switch things up after 10 years? Well, 2025 is the start of an entirely new chapter for me (Spoiler: I’m sharing a really big life update in this week’s podcast episode—don’t miss it!). And it felt like the perfect time to create a dynamic newsletter with personal stories, mindful tips,...

Reader, When I was 23 years old, I signed up for the NYC half marathon. It was a bold move for someone who had never run more than 3 miles in one clip. But I believed I could build up the endurance to make it happen. So, I laced up my sneakers every day after work – rain or shine – and did long runs, short runs, and strength training. By the week of the race that August, I felt ready. I’d even made myself a running playlist on my iPod Nano (yep, it was that long ago!). But then, the...

I remember when her application popped into my inbox… Name: Erica Zygelman Challenge: I just left my corporate job in April, moved to San Diego, and feel the pull of entrepreneurship for the first time ever. I have amassed 15+ years of business and leadership wisdom - including multiple rounds of severe burnout and multiple holistic wellness trainings that I am ready to combine into a service that can help support & heal others who want to have a nourishing relationship with work/life/health....

Ok, Reader. With the world of online business screaming promises and advice at you about what to do when you’re first starting out, it’s easy to make mistakes. It’s easy to pour money, time, and energy into: Designing your websiteDiving into social media strategyBuilding a marketing funnel …before you have clarity on your unique differentiator, target audience, offers, and message. The pretty website, the shininess of social media, the sophistication of a marketing funnel…it’s all the visible...

Reader, It can be a rude awakening to realize that becoming a wellness entrepreneur isn’t all… 🍵 Pretty morning rituals with meditation and matcha 🗓️ Luxurious creativity sessions with yourself where you write your content 📱Lots of beautiful calls supporting your clients as they have breakthroughs 🥰 Freedom to design your schedule any way you want Nope. You also have to get really good at marketing. Because at the end of the day, it’s the act of putting yourself out there and strategically...

“I’ll figure out my workout routine when both kids are in school.”“I’ll recommit to my meditation practice when I feel caught up on sleep.”“I’ll lead that workshop once my new website is launched.”“I’ll find my flow with social media again when I feel inspired.”“I’ll invest in that mentor once I make XYZ money per month.” … five thoughts that I’ve clung to over the past few years that have effectively stunted my growth. And, hey, I’ll give myself a little bit of a break because the truth is...

This probably won’t surprise you, Reader – But one of my favorite things to do is explore the fresh functionality and design of high-profile personal brands. The people who are making 7-8 figures and usually setting trends. While there are a few I’ve kept an eye on for years, my go-to has always been Jenna Kutcher, Digital Marketing Expert and host of the Goal Digger Podcast. Her website has always felt like I was sitting down for coffee with a down-to-earth, creative friend who was kind and...

Reader, It’s easy to think the wellness industry is currently "at capacity." 🫠 Filled to the brim with practitioners, coaches, guides, healers, experts…🫠 Overflowing with information and modalities and techniques…🫠 Everything already said, done, and sold… How could anyone else stand a chance? Don’t all of the “big fish”, big names, big money-makers currently own every speck of potential business there is? Doesn’t everyone already love and adore them the most? If we’re using Instagram as a...

Question for you, Reader. If you could quit social media tomorrow without it affecting your business in any way whatsoever, would you? a) Maybe.b) Hell, yes.c) Duh, of course. I know so many entrepreneurs who would be thrilled at the prospect of never having to create an IG Reel ever again. Because even though they're doing their best to leverage platforms like Facebook, Instagram, and TikTok, they really wish they didn't have to. Even thought these platforms are free tools that allow us to...

It's official, Reader 🤗 My podcast has a new name – The Blair Badenhop Show. Which means the final piece of my brand refresh is complete, woohoo!!! Listen to this week's episode here. Now, I have to tell you… Aligning my online presence with the present-day version of me + the renewed focus of my business might seem so incredibly ordinary. But for me, it feels like my soul just let out a giant exhale. Since the new site went live, I've felt a palpable shift – where instead of feeling boxed in...