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I remember when her application popped into my inbox…
Name: Erica Zygelman
Challenge: I just left my corporate job in April, moved to San Diego, and feel the pull of entrepreneurship for the first time ever. I have amassed 15+ years of business and leadership wisdom - including multiple rounds of severe burnout and multiple holistic wellness trainings that I am ready to combine into a service that can help support & heal others who want to have a nourishing relationship with work/life/health. I'm struggling on how to focus/package up my offering and bring it to the world so the YWB container feels like a supportive place to synthesize my ideas and birth my business.
At that point, she just had an idea. No online presence. No offers. Just possibilities floating around in her mind and, of course … pages of notes.
As a next step, we hopped on a 60-minute Zoom call to chat about her goals, the play-by-play of the YWB container, and get a feel for each other and she decided to bet on herself and sign up.
During that 4-month journey, magic happened.
She not only turned her idea into a viable business with all of the essential components in place, but as she started posting on Instagram and LinkedIn, she got over 10 DMs from people interested in working with her. And later went on to sign 5 paying clients in month one alone.
… All before her website was live.
Click below to hear the full story.
Why did this happen? How was she able to get those results?
While every entrepreneur’s journey is completely nuanced, here’s what made it possible for her to experience so much interest right off the bat -
✅ She chose a specific niche that felt exciting to her and got to know her audience really, really well.
✅ She developed an offer that spoke to the core pain points of that audience and provided a real solution.
✅ She brought the details of her ideal client’s current experience to life in her social media posts.
✅ She took imperfect action and put herself out there even though her website was still a work in progress.
✅ She brought her most authentic self to life in her online presence - her voice, her style, her energy, her POV, and more.
Are you noticing a theme here?
Her success is tied to so much of what I'll be teaching about inside my free training this Saturday:
5 Steps to Set Your Wellness Business Up for Client Attraction
"YWB helped me move slowly to build in order to accelerate fast coming out the gate.”
- ERICA ZYGELMAN, Integrative Leadership Coach
So, if you want to:
- Shift from confused about how to market yourself to crystal clear on how to captivate your audience
- Understand the most common mistakes that entrepreneurs make with their content and messaging so you can avoid them
- Get the scoop on exactly how to set your business up so that client attraction can actually happen
- And more
... this live training is for you.
RSVP HERE.
Big hug,
Blair
P.S. I'm hosting a free live training on Saturday, October 5th at 11am ET / 8am PT: 5 Steps to Set Your Wellness Business Up for Client Attraction. RSVP HERE.
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