|
Ok, Reader.
​
With the world of online business screaming promises and advice at you about what to do when you’re first starting out, it’s easy to make mistakes.
​
It’s easy to pour money, time, and energy into:
​
Designing your website
Diving into social media strategy
Building a marketing funnel
​
…before you have clarity on your unique differentiator, target audience, offers, and message.
​
The pretty website, the shininess of social media, the sophistication of a marketing funnel…it’s all the visible stuff we think we need right out of the gate to be “officially” launched.
​
But what most people don’t realize is that all three of those things should be last on your list. Yep, last. Why?
​
Because in order for your website to generate interest in you, for your social media posts to build an adoring audience, and for your funnel to convert your leads into clients…your message has to be magnificent.
​
So magnificent that it cuts through the noise of the very crowded and loud online landscape and grabs the overstimulated eyeballs of your ideal client.
​
​→ And the only way to grab their attention is to make them feel like you are speaking directly to them and their pain points, and to make it clear that you have a solution that will facilitate the transformation they want.
​
​→ And the only way to make them feel seen and position yourself + your offers as their solution is to choose a specific target audience and develop an offer that is designed to solve that problem.
​
​→ And the only way to get clear on who your target audience should be and what kind of problem you help solve is to get clear on what you want to help people with and what unique differentiator you bring to the table that sets you apart.
​
​So, essentially, here’s what I’m saying: do not invest in anything other than your clarity first.
​
Otherwise, you will launch that website, dive into that social strategy, map out that funnel and then hear crickets because your message is unclear, unspecific, and weak.
​
You will have made all that effort to be essentially invisible to the people that need you.
​
​Now, if you find yourself stressing because you know you’ve done this, don’t worry! It’s never too late to fix this and refine everything so that it works for you.
​
The business basics are at your fingertips – and I’m so incredibly passionate about sharing them with conscious, heart-centered entrepreneurs like you ...
​
Who are so excited to help people
Who bravely left behind a former career
Who have something special to offer the world
​
Over the past 10 years of working with hundreds of wellness coaches, mindfulness teachers, conscious creators, and more, I’ve seen the incredible transformation that happens once you get on the right track.
​
The audience starts building.
The clients start coming.
The marketing gets easier.
​
​My business mentorship program, Your Wellness Brand, is the best place right the ship and finally start seeing that momentum you want.
​
This program that has helped early-stage entrepreneurs get unstuck, find their confidence with marketing, and start attracting their perfect-fit clients.
​
And it’s helped super established entrepreneurs evolve their platforms and grow their income in a massive way.
​
Every single one of my clients tells me that this program is one of the best investments they’ve ever made – if not the best investment they’ve ever made – on themselves and their businesses.
​
​Proof here.
​
Not only because of the practicality of the process, but because of what you learn as a result: how to market yourself clearly, authentically, and powerfully.
​
So, if you’re over there thinking that DIYing everything will help you find the traction you’re looking for and save you some $$… please reconsider.
​
Having a mentor in your corner will wildly accelerate your learning curve and your growth – it’s happened to me, and I’ve seen it happen to countless clients.
​
As you know, the next and final cohort of YWB is open for enrollment and we start in a few weeks. Inside, you will:
​
⚡️Clarify your unique differentiator and business angle. Essentially what you want to be known for in the wellness space, what problem you help solve, and what makes you and your process unlike anyone else.
​
⚡️Choose your target audience and develop powerful TA intel that will inform every single piece of content you create from your tagline and sales pages to your social media posts and emails.
​
⚡️Create offers that integrate your area of expertise, lived experience, and unique energy so that you create a powerful container the directly address the core problem your target audience wants help with.
​
⚡️Craft messaging that radiates with your personality and speaks directly to your target audience so that they feel stop-in-their-tracks seen the moment they visit your home page and anytime they interact with your content on social media.
​
​⚡️Map out an organic marketing strategy that clarifies which channels you will devote your time and energy to with a detailed 90-day plan that moves you in the direction of your goals, so that you’re never wondering what to do next.
​
⚡️Walk away crystal clear and confident about who you are, what you have to offer, and how to start reaching your people, an element that is hugely valuable because we all know what we think and how we feel dictates our behavior and results
​
So, if this email has been resonating with you and your intuition keeps perking up, calling you to consider this program, please do.
​
​YWB isn’t just another program or course. It’s a personalized, intimate, high touch journey to laying the essential groundwork for your success as an entrepreneur.
​
You won’t be one of many in this group; you will be a client working with a mentor who is just as devoted to your progress and momentum as you are.
​
I want more people to actively do what they love for a living. And I see way too many people getting stuck at the starting line. That doesn’t have to be you, Reader!
​
Take the next step today and set up a free discovery call with me, a Zoom date to share your biggest and goals with me, to learn everything you need to know about YWB, and to see if it’s the right fit for you.
​
​Do that here. It's not too late to join us.
​
Big hug,
Blair
​
​P.S. This the last YWB group of 2024 and here’s what makes it extra special – for the first time I’m offering an opportunity to enroll in the program for 40% off. So, if you’re considering it, be sure to set up your call now and take advantage of this amazing payment option!
​Schedule your call here.
​
​P.S.S. Want a serious taste of what I teach inside YWB? Join me for a free workshop this Saturday, October 5th at 11am ET / 8am PT.
​5 Steps to Set Your Wellness Business Up for Client Attraction​
|