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Reader,
It’s easy to think the wellness industry is currently "at capacity."
🫠 Filled to the brim with practitioners, coaches, guides, healers, experts…🫠 Overflowing with information and modalities and techniques…
🫠 Everything already said, done, and sold…
How could anyone else stand a chance? Don’t all of the “big fish”, big names, big money-makers currently own every speck of potential business there is? Doesn’t everyone already love and adore them the most?
If we’re using Instagram as a “fact sheet,” all of the above could absolutely appear true – stealing the wind, momentum, and hopes out of any entrepreneur’s dream.
But here’s what I want you to know… ALL OF THIS IS AN ILLUSION.
Here’s why:
1) There is no “at capacity” in the wellness industry. There is no shortage of humans on earth who need deep healing, guidance, and support. Which means every single wellness expert is needed – plus a million more.
2) There is no other YOU. You are quite literally one-of-a-kind. So, if you’ve ever asked yourself… How do I get someone to hire me over the thousands of other “competitors”?
The answer is – BE YOU.
Embody who you are.
Clarify your unique gifts.
Understand how to use them.
Turn them into an offer.
Craft a message that captivates.
Share it far and wide.
This is what makes someone choose you, Reader.
It might sound silly and intangible and nowhere near strategic, but the truth is authenticity has become a mainstream business strategy.
Which is why it’s more important than ever to stop comparing yourself to anyone else and double-down on defining who you are so that you can bring that to life in your brand.
My free masterclass, THE AUTHENTICITY FACTOR: Learn How to Create a Brand People Love, Trust, and Invest In…
…will teach you how.
Join me live Thursday, September 12th at 12pm ET / 9am PT (or RSVP to watch the replay!).
RSVP HERE
As you’ll see, authenticity is so much deeper than sharing your personality and daily life on social media. And I share step-by-step how to do this inside the masterclass.
My intention is for you to drop any story or belief that there isn’t room for you to succeed doing what you love. There absolutely is.
But it all comes down to you being you, embodying you, and translating that into your online presence.
LEARN HOW
Big hug,
Blair
P.S. THE AUTHENTICITY FACTOR Masterclass is happening on Thursday, September 12th at 12pm ET / 9am PT. RSVP HERE.
P.P.S. My business mentorship program, Your Wellness Brand, is open for enrollment! Be sure to submit your applications ASAP if you want to figure out if YWB is the right next step for you. Space is limited. DETAILS HERE.
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